What's Project Direct?
Project Direct is a direct trade coffee program, which is groundbreaking in the world of sustainable coffee buying. It's a new business model built on healthful farming practices, open communication, transparency, and paying farmers fair prices for the best possible coffee. It's about building partnerships and trust through one-on-one relationships with farmers, and helping to bring long-term improvements to their communities.
Good for Farmers, Good for Coffee Drinkers.
With Project Direct, both grower and buyer are vested in the same goal—growing the best possible quality coffee—because the better the coffee, the better the pay. That means better coffee for you—and higher quality of life for farmers and their families.
Sustainable Because It's a Deeper Commitment.
Project Direct goes beyond every sustainable coffee certification out there—including fair trade. When you purchase Project Direct coffee, your dollars directly benefit coffee growers and coffee farming communities. You impact the planet and the lives of others in a powerful, meaningful way.